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Recommendation Based Marketing and Recommedation Engines

This article by Michael Schrage, is my number one read for the week. Enjoy.

Recommendation engines are the next iteration of marketing automation and search. This article by Michael Schrage, is my number one read for the week. Enjoy.

“Almost everything we do is a recommendation.” That’s the essential design philosophy articulated by then-Netflix engineering director Xavier Amatriain five years ago, where personalizing and customizing choice is the coin of the realm. “I was at eBay last week,” he said at the time, “and they told me that 90% of what people buy there comes from search. We’re the opposite. The recommendation is huge, and our search feature is what people do when we’re not able to show them what to watch.”

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