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lead segmentation

Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests.  This is why lead segmentation in marketing matters.  Additionally, their expectations are also different – while few people are satisfied with generic email content, most people want something that is actually useful for them. Lead …

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How Can a Marketing Audit Help Your Business Plan For an Uncertain Future?

The economy slowed down this year due to the pandemic. As we approach 2021, the forecast reflects modest growth. Even with that more sanguine outlook, a tremendous amount of uncertainty in the business cycle still exists. One way to prepare your business for that uncertainty is to complete a full marketing audit. An audit helps …

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financial services

Financial services advertising providers cater to a well regulated industry. The goal is to get noticed, stand-out to your target audience, and stay relevant to your consumers. Financial service providers without a digital strategy are overlooking an important communications channel. According to Smart Insight statistics 2020, 81% of users search online for a product or a service …

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