SaaS Start-Up

Technology Start-Up FocalPointk12 offers an online platform to improve school district academic performance through personalized learning. An audit of the company reveled its technology setup had a problem – the automation solution and CRM system were operating in tech silos. We integrated the company’s existing marketing automation and CRM solutions. With the integrated technology in […]

Fintech Start-Up

Fintech Start-Up As-yet-to-be-named, Fintech Start-up is a new branch of an existing community bank.  Work included concept, naming, product offering and pricing as well as go-to-market strategy. Project focus: Branding story development, assist with vendor selection process.  Focus group research and marketing strategy.