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SaaS Start-Up Marketing

Technology Start-Up

FocalPointk12 offers an online platform to improve school district academic performance through personalized learning.

An audit of the company reveled its technology setup had a problem – the automation solution and CRM system were operating in tech silos.

We integrated the company’s existing marketing automation and CRM solutions. With the integrated technology in place, a lead scoring process was created, the contact list was built out, leads that sales couldn’t close were nurtured, and the company found a higher level of sales and marketing alignment. After six months, lead generation improved 22%.


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