focalpoint k12

Online Personalized Learning Platform

Project Description

Email marketing automation campaign

Project Details

FocalPointk12 offers an online platform to improve school district academic performance through personalized learning.

An audit of the company reveled its technology setup had a problem – the automation solution and CRM system were operating in tech silos.

We integrated the company’s existing marketing automation and CRM solutions. With the integrated technology in place, a lead scoring process was created, the contact list was built out, leads that sales couldn’t close were nurtured, and the company found a higher level of sales and marketing alignment. After six months, lead generation improved 22%.