Marketing Strategy

Private School A private Christian-based K-12 School.   Project focus: Marketing Strategy, pricing analysis, LTV calculation, digital and social media marketing management.

Fintech Start-Up As-yet-to-be-named, Fintech Start-up is a new branch of an existing community bank.  Work included concept, naming, product offering and pricing as well as go-to-market strategy.  Project focus: Branding story development, assist with vendor selection process.  Focus group research and marketing strategy.

Credit Union 1st Choice Credit Union, founded in 1946, was initially named Hospital Authority Credit Union.   The name was changed to 1st Choice Credit Union in 1991.   The credit union is a community-focused organization, owned and operated by its 9,000 members.   Project focus: Website development and  maintenance.  Built out the tech stack and design marketing …

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