Marketing Trends and News
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Retail Banking Marketing
Retail banking is changing in a dramatic way. McKinsey & Co. lays out four shifts reshaping banks. These shifts are impacting large banks as well as community banks alike.
Digital Marketing Trends for 2019
Small and medium sized company have lots of choices when it come to digital marketing and the various platforms to use. Making an informed choice involves some research. To
Relationship Building is Foundation of Lead Generation
Doing Business In the Attention Economy How long after waking up do you check your mobile? Probably not long. First thing in the morning someone is vying for your
Are You Sending Out Personalized Emails?
This Is Why You Should Today’s customers expect highly personalized emails that are relevant, that focus on real-time experiences, or they can easily move on to your competitor. You
Acquire New Clients or Nurture Existing Ones? Focus on Client’s Life-Time Value
Life-Time Value Decoded The idea of acquiring new clients was top of mind after I attended a chamber breakfast. Many of the business owners were asking the question, “How
Recommendation Based Marketing and Recommedation Engines
This article by Michael Schrage, is my number one read for the week. Enjoy. Recommendation engines are the next iteration of marketing automation and search. This article by Michael
