Marketing Trends and News
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Acquire New Clients or Nurture Existing Ones? Focus on Client’s Life-Time Value
Life-Time Value Decoded The idea of acquiring new clients was top of mind after I attended a chamber breakfast. Many of the business owners were asking the question, “How
Recommendation Based Marketing and Recommedation Engines
This article by Michael Schrage, is my number one read for the week. Enjoy. Recommendation engines are the next iteration of marketing automation and search. This article by Michael
Consumers Are On A Decision Journey
Make sure you’re there with them During a dinner meeting with some business owner friends of mine, the subject of marketing came up. The discussion focused on how best
Are You Creating Buyer Personas?
It’s Time You Did Creating buyer personas, or profiles of your typical customers, not only helps to segment your target market, it also helps you identify the needs, characteristics
Tips for Creating A Marketing Budget
Get A Solid Plan The economy has improved and now your company is ready to embark on a growth strategy. Or maybe you have one of the best ideas
