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McKinsey & Co View of the Customer-experience transformation:
Article from McKinsey & Co Customer-experience transformation: Three major components Customer-experience Transformation Any successful customer-experience program must contain several components. Partner Nicolas Maechler explains: “The first is top-management buy-in
Analytics Translator: Benefits for Small Business Too
In a recent McKinsey Consulting article, “Analytics Translator: The new must-have role,” by McKinsey Consultants Nicolaus Henke, Jordan Levine, and Paul McInerney, the authors outline the impact the analytics
Why Hiring An Advertising Agency Makes Sense
Trying to decide whether or not hiring an advertising agency makes sense is very important. There are multiple benefits to hiring an agency. Here are 6 reasons why you
How to Grow Your Business with Lead Generation
The modern customer relationship Not too long ago the purchase of new flat screen when like this; you’d go a retailer like Best Buy and ask a salesperson what
Wellness Professionals: Are You Personalizing Email With Best Tools?
Wellness Treads and Digital Marketing Health and wellness is a $3.2 trillion industry and growing every day. New trends in Wellness requires ever-changing health and wellness marketing strategies in
Digital Marketing Benefits
So we all know what digital marketing is right? Right. So how come so many small and mid-sized business owners are not using digital marketing? Owners know “marketing” is
