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Consumers Are On A Decision Journey
Make sure you’re there with themDuring a dinner meeting with some business owner friends of mine, the subject of marketing came up. The discussion focused on how best to
Are You Creating Buyer Personas?
It’s Time You Did Creating buyer personas, or profiles of your typical customers, not only helps to segment your target market, it also helps you identify the needs, characteristics
SEO Content: Why It Matters
What You Can Do To Improve Your Search Ranking In the battle to attract customers across the Internet, search engines often represent the first touch-point between businesses and their
Tips for Creating A Marketing Budget
Get A Solid Plan The economy has improved and now your company is ready to embark on a growth strategy. Or maybe you have one of the best ideas
Client Spotlight: Gwen Narcisse, of gourmet spice company, Hillari Moon
Gwen Narcisse, CEO, of gourmet spice company, Hillari Moon, LLC. This blog post is part of our continuing focus on women-owned businesses – Chef Gwen Narcisse, CEO of Hillari