Marketing Trends and News
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Making Marketing Technology Stack Choices is Easy, What Comes Next is Hard
Marketing Technology – Take time to plan and reduce execution risks. Purchasing a marketing solution is very different from using the solutions. Sitting through various vendor pitches tough. Evaluating
Growth Strategies, What You Should Know
Growth Strategies need marketing strategies to match. Want to grow your company? If the answer is yes, then one of the following methods should be employed. These ways are
SEO Content: Why It Matters
What You Can Do To Improve Your Search Ranking In the battle to attract customers across the Internet, search engines often represent the first touch-point between businesses and their
Email Segmentation Can Boost Results
Why you should consider email segmentation. Today customers expect businesses to speak to their specific needs and preferences. This applies to all marketing channels. Email marketing is no exception.
Segmenting & Converting Leads
You have leads coming in like you planned. Congratulations. You realize that certain leads response to very specific messages. You realize segmenting leads to converting. Now you need a
McKinsey & Co View of the Customer-experience transformation:
Article from McKinsey & Co Customer-experience transformation: Three major components Customer-experience Transformation Any successful customer-experience program must contain several components. Partner Nicolas Maechler explains: “The first is top-management buy-in
