Marketing Trends and News
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How to Grow Your Business with Lead Generation
The modern customer relationship Not too long ago the purchase of new flat screen when like this; you’d go a retailer like Best Buy and ask a salesperson what
Are You Sending Out Personalized Emails?
This Is Why You Should Today’s customers expect highly personalized emails that are relevant, that focus on real-time experiences, or they can easily move on to your competitor. You
Acquire New Clients or Nurture Existing Ones? Focus on Client’s Life-Time Value
Life-Time Value Decoded The idea of acquiring new clients was top of mind after I attended a chamber breakfast. Many of the business owners were asking the question, “How
Recommendation Based Marketing and Recommedation Engines
This article by Michael Schrage, is my number one read for the week. Enjoy. Recommendation engines are the next iteration of marketing automation and search. This article by Michael
Consumers Are On A Decision Journey
Make sure you’re there with them During a dinner meeting with some business owner friends of mine, the subject of marketing came up. The discussion focused on how best
Are You Creating Buyer Personas?
It’s Time You Did Creating buyer personas, or profiles of your typical customers, not only helps to segment your target market, it also helps you identify the needs, characteristics