What is website optimization?
Everyone has a website. Not everyone knows how important it is that the site is optimized to attract traffic and generate sales. What is website optimization? Definition: Website optimization
3 Tips to Improve Your Small Business’s Email Marketing
Life as a business owner, or solopreneur, is hard work. Being a small business owner may mean you’re the president, main sales leader, operations manager, and accountant. That’s a
Are You Creating Buyer Personas?
Buyer Personas: Creating buyer personas, or profiles of your typical customers is key to segmenting your target market. It also helps you identify the needs, characteristics, and desires of
What Is Data-Driven Marketing?
Data-driven marketing is a fundamental part of advertising and business strategy. Data-driven marketing refers to strategies built on insights pulled from data sources. For small and mid-size businesses that
Speaker Beyond Dreaming Seminar: Entrepreneurship and Leadership
Speaker Beyond Dreaming Seminar On Oct 15, at Stone Mountain Evergreen Marriott, Ray Cobb, owner of JBM Marketing Solutions, will be a featured speaker at the Beyond Dreaming Entrepreneurship
Lead Segmentation in Marketing
Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. This is why lead segmentation in marketing matters. Additionally,
