Marketing Trends and News
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Are You Creating Buyer Personas?
Buyer Personas: Creating buyer personas, or profiles of your typical customers is key to segmenting your target market. It also helps you identify the needs, characteristics, and desires of
What Is Data-Driven Marketing?
Data-driven marketing is a fundamental part of advertising and business strategy. Data-driven marketing refers to strategies built on insights pulled from data sources. For small and mid-size businesses that
Speaker Beyond Dreaming Seminar: Entrepreneurship and Leadership
Speaker Beyond Dreaming Seminar On Oct 15, at Stone Mountain Evergreen Marriott, Ray Cobb, owner of JBM Marketing Solutions, will be a featured speaker at the Beyond Dreaming Entrepreneurship
Lead Segmentation in Marketing
Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. This is why lead segmentation in marketing matters. Additionally,
Top 3 Google Ad Extension Goals
Google Ad Extension Goals and How Best To Use Them If you are a growth oriented business or a marketer, you are likely familiar with the benefits Google Ads
Google Ad Extensions Explained
Google Ad Extensions. What are they? If you are a growth oriented business or a marketer, you are likely familiar with the benefits Google Ads. Google Ad Extensions are
