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What Is Data-Driven Marketing?

Data-driven marketing is a fundamental part of advertising and business strategy. Data-driven marketing refers to strategies built on insights pulled from data sources. For small and mid-size businesses that

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lead segmentation

Lead Segmentation in Marketing

Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests.  This is why lead segmentation in marketing matters.  Additionally,

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