Marketing Trends and News
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Email Segmentation Can Boost Results
Why you should consider email segmentation. Today customers expect businesses to speak to their specific needs and preferences. This applies to all marketing channels. Email marketing is no exception.
Segmenting & Converting Leads
You have leads coming in like you planned. Congratulations. You realize that certain leads response to very specific messages. You realize segmenting leads to converting. Now you need a
McKinsey & Co View of the Customer-experience transformation:
Article from McKinsey & Co Customer-experience transformation: Three major components Customer-experience Transformation Any successful customer-experience program must contain several components. Partner Nicolas Maechler explains: “The first is top-management buy-in
Analytics Translator: Benefits for Small Business Too
In a recent McKinsey Consulting article, “Analytics Translator: The new must-have role,” by McKinsey Consultants Nicolaus Henke, Jordan Levine, and Paul McInerney, the authors outline the impact the analytics
Why Hiring An Advertising Agency Makes Sense
Trying to decide whether or not hiring an advertising agency makes sense is very important. There are multiple benefits to hiring an agency. Here are 6 reasons why you
Wellness Professionals: Are You Personalizing Email With Best Tools?
Wellness Treads and Digital Marketing Health and wellness is a $3.2 trillion industry and growing every day. New trends in Wellness requires ever-changing health and wellness marketing strategies in