Marketing Trends and News
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Analytics Translator: Benefits for Small Business Too
In a recent McKinsey Consulting article, “Analytics Translator: The new must-have role,” by McKinsey Consultants Nicolaus Henke, Jordan Levine, and Paul McInerney, the authors outline the impact the analytics
Why Hiring An Advertising Agency Makes Sense
Trying to decide whether or not hiring an advertising agency makes sense is very important. There are multiple benefits to hiring an agency. Here are 6 reasons why you
Wellness Professionals: Are You Personalizing Email With Best Tools?
Wellness Treads and Digital Marketing Health and wellness is a $3.2 trillion industry and growing every day. New trends in Wellness requires ever-changing health and wellness marketing strategies in
Digital Marketing Benefits
So we all know what digital marketing is right? Right. So how come so many small and mid-sized business owners are not using digital marketing? Owners know “marketing” is
Retail Banking Marketing
Retail banking is changing in a dramatic way. McKinsey & Co. lays out four shifts reshaping banks. These shifts are impacting large banks as well as community banks alike.
Lead Segmentation in Marketing
Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. Their expectations are also different – while few people