Marketing Trends and News
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Lead Segmentation in Marketing
Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. Their expectations are also different – while few people
Digital Marketing Trends for 2019
Small and medium sized company have lots of choices when it come to digital marketing and the various platforms to use. Making an informed choice involves some research. To
Relationship Building is Foundation of Lead Generation
Doing Business In the Attention Economy How long after waking up do you check your mobile? Probably not long. First thing in the morning someone is vying for your
How to Grow Your Business with Lead Generation
The modern customer relationship Not too long ago the purchase of new flat screen when like this; you’d go a retailer like Best Buy and ask a salesperson what
Acquire New Clients or Nurture Existing Ones? Focus on Client’s Life-Time Value
Life-Time Value Decoded The idea of acquiring new clients was top of mind after I attended a chamber breakfast. Many of the business owners were asking the question, “How
Recommendation Based Marketing and Recommedation Engines
This article by Michael Schrage, is my number one read for the week. Enjoy. Recommendation engines are the next iteration of marketing automation and search. This article by Michael