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digital marketing

Digital Marketing Benefits

So we all know what digital marketing is right?  Right.  So how come so many small and mid-sized business owners are not using digital marketing?  Owners know “marketing” is

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Retail Banking Marketing

Retail Banking Marketing

Retail banking is changing in a dramatic way. McKinsey & Co. lays out four shifts reshaping banks. These shifts are impacting large banks as well as community banks alike.

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lead segmentation

Lead Segmentation in Marketing

Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. Their expectations are also different – while few people

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