Trying to decide whether or not hiring an advertising agency makes sense is very important. There are multiple benefits to hiring an agency. Here are 6 reasons why you should consider partnering with an agency.
1. Staffing Expenses
It may sound counter-intuitive but going with an agency could save your business money overtime. That’s right – taxes, salaries, and benefits come at a high cost to your company, but by hiring an agency you are saved from paying expenses such as payroll taxes, healthcare costs, expenses tied to building out your technology stack.
On top of not paying for payroll, benefits, healthcare, and technological tools your company will not have to pay for talent either. Again, a big money saver is not paying salaries to individual employees. For example, here are the average salaries for the following marketing positions:
• Marketing Manager, $120,000
• Social Media Manager, $50,000
• SEO Manager, $60,000
With an advertising agency, depending on the services you need, the cost-per-month could be around $4,000 to $10,000. Overall, having an agency could save you from staffing more people and paying for the associated costs of having employees. Hiring an agency really is not a luxury, it is smart and cuts down your costs.
Advertising agencies personnel spend their days (and often nights) focused on creating impactful marketing messages and getting those messages in front of the right people. They study the craft and are tuned into marketing trends and shifts. They also study your business and the qualities that will make it appeal to customers.
Nobody outside of your company cares about your business or your product. Harsh words, but true until you give them compelling reasons to care. Using an agency gives your company an unbiased view of your business and what customers want from a business like yours. If your marketing doesn’t show how your product or service fills a need in the consumer’s life, then you’re just marketing to yourself.
Agencies are staffed with individuals who have trained and spent years practicing a set of skills that make marketing effective. They have deep experience in their specialties, such as digital strategies, creative execution, social media management, media planning and public relations. Hiring people of the same skill level for an in-house job would be expensive and attracting top talent to leave the creative environment of an agency is extremely difficult.
Ad agencies focus on how all your marketing works together to deliver a cumulative benefit. Traditional, digital and non-traditional efforts are strategically coordinated to grow your brand and drive traffic to your business. Freelancers and media companies can’t do this because they focus on their little piece of your marketing efforts. Disjointed marketing strategies and messages can actual hurt a business because your brand becomes fractured and unrelatable in the marketplace.
6. Because Advertising is an investment
Smart business people invest in advertising because they know that is one of the best ways to grow a business. Great marketing campaigns have turned small companies into industry leaders. Lack of engaging, impactful advertising has turned industry leaders into small companies. Like all investments, you want to do it wisely and in a way that offers the best opportunity for a healthy return.