Portfolio Project Description:
Leveraging our extensive expertise in corporate finance and commercial banking, Touchmark Bank entrusted us with a crucial role during its De Novo phase. Embracing an outsourcing strategy to streamline its startup operations, the bank sought our guidance over a three-year period. We spearheaded initiatives in email marketing, branding, and event management to fortify Touchmark Bank’s market presence and strategic positioning.
Our focus revolved around key areas critical to Touchmark Bank’s success during its nascent stage. We specialized in:
Event Planning: Millionaire Mom event.
Email Marketing: Targeted to reach existing and potential female business owners.
Advertising: Developing and deploying advertising campaigns.
Marketing Consultation: Provided regular assessments of the competitive landscape and offering strategic insights to refine marketing efforts.