Credit Union Marketing
Portfolio Project Description:
1st Choice Credit Union, headquartered in Atlanta, GA, with an asset size of $37 million and with four locations, remains dedicated to providing tailored solutions for owner-managed businesses. The CEO was the primary contact.
The project encompassed ongoing website maintenance, strategic marketing consultations, and the implementation of digital marketing solutions. With a more consumer focus, the plan relied upon a strategic deployment of digital ads and targeted email marketing efforts aimed at existing customers.