digital marketing

Digital Marketing Trends for 2019

Small and medium sized company have lots of choices when it come to digital marketing and the various platforms to use.  Making an informed choice involves some research.  To help with the journey, here is an blog from the staff of webpronews.

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your job to learn to distinguish them and adapt your marketing strategy accordingly.

Here are four digital marketing trends to watch out for in 2019:

Snack Ads

Most people prefer watching videos over reading, which would explain why marketers are producing more video content. While video has made digital avertising more dynamic, it’s also caused consumers’ already short attention to become even shorter. Luckily, snack ads are enough to keep your target audience engaged. As the name implies, these ads can be likened to snacks, something easy to digest but filling. These videos ads are less than 10 seconds long; they’re short enough to keep people interested while still getting a brand’s message across.

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