Our goal is to help you create content that moves your prospects from the top of your funnel farther down your funnel so that your sales teams can respond with insight. The content we generate will attract, inform, and finally play a role in converting those prospects.
Let us help you create that best fit between what your potential clients need and your company’s unique value proposition. We enjoy telling business stories that convey your message priorities while at the same time remaining engaging and informative. We will develop a complete content approach that supports your business goals.
A marketing automation platform is the core of your content marketing, demand generation and lead nurturing eco-system.
This tool allows you to manage and optimize each step of the lead generation process from initial lead capture to assigning a warm lead to the sales team. It is ideal for lead segmentation, lead scoring and analysis, message testing.
Marketing automation’s capabilities extend beyond sending emails to potential customers. It can help you manage and improve in the following areas:
Increase the number of qualified leads passed to sales
Increase conversion rates for demand generation and lead nurturing
Reduce the number of leads lost and missed sales opportunities
Behavioral based software automatically move leads through the sales funnel based on the content they consume and interactions with your emails and website