Relevancy: Heart of a Living Business

From Sales Lead to Opportunity Lead management is more than just organizing your leads inside of your favorite CRM and sending them emails. Lead management should be your bridge between marketing and sales. The whole process starts with attracting a lead. Next you qualify the lead followed by the lead converting to a sales opportunity. …

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customer experience

The customer experience is an vital part of any marketing program.  I found the attached video helpful, I hope you do too. McKinsey principal Alfonso Pulido explores why a customer’s end-to-end experience is the best way to gauge his or her overall satisfaction.

marketing budget

Get A Solid Plan The economy has improved and now your company is ready to embark on a growth strategy. Or maybe you have one of the best ideas of the year but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. There are many things …

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