Sales Lead Types: How Segmentation Helps Improve Outcomes
Defining different sales lead types will improve the efficiency of your sales and marketing teams. For smaller organization sales and marketing are more likely to be the same person. Five Sales Lead Types: Marketing Lead: Any potential customer you know something about. New leads can include a visitor to your website who entered their email […]
Lead Segmentation Can Drive Marketing and Sales
For both marketing and sales teams, understanding your leads is absolutely critical for driving real business growth. That’s where lead segmentation comes in. Lead segmentation is the process of dividing your leads into distinct groups based on shared attributes like demographics, behaviors, interests, and more. This enables more personalized, relevant messaging and experiences for each […]
Segmenting Leads in Marketing
Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. This is why segmenting leads in marketing matters. Additionally, their expectations are also different – while few people are satisfied with generic email content, most people want something that is actually useful for them. Segmenting […]