The modern customer relationship Not too long ago the purchase of new flat screen when like this; you’d go a retailer like Best Buy and ask a salesperson what flat screen TVs they had. You’d select one, pay for it, and take it home watch your favorite shows. Today things are different. Now when a …
Doing Business In the Attention Economy How long after waking up do you check your mobile? Probably not long. First thing in the morning someone is vying for your attention. The reality is people have only so much attention to give. Nonetheless, businesses are constantly battling to catch the eyes and ears of potential customers. …
Foundation of Lead Generation is Relationship Building Read More »
Life-Time Value Decoded The idea of acquiring new clients was top of mind after I attended a chamber breakfast. Many of the business owners were asking the question, “How do I get new customers?” Every business needs new customers, but it’s sometimes easy to forget that the easiest and most predictable source of new revenue …
Acquire New Clients or Nurture Existing Ones? Focus on Client’s Life-Time Value Read More »
