Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. This is why lead segmentation in marketing matters. Additionally, their expectations are also different – while few people are satisfied with generic email content, most people want something that is actually useful for them. Lead …
The economy slowed down this year due to the pandemic. As we approach 2021, the forecast reflects modest growth. Even with that more sanguine outlook, a tremendous amount of uncertainty in the business cycle still exists. One way to prepare your business for that uncertainty is to complete a full marketing audit. An audit helps …
Financial services advertising providers cater to a well regulated industry. The goal is to get noticed, stand-out to your target audience, and stay relevant to your consumers. Financial service providers without a digital strategy are overlooking an important communications channel. According to Smart Insight statistics 2020, 81% of users search online for a product or a service …
