Customers aren’t all the same. They come from different communities, have different career needs and a host of varied interests. This is why lead segmentation in marketing matters. Additionally, their expectations are also different – while few people are satisfied with generic email content, most people want something that is actually useful for them. Lead …
The economy slowed down this year due to the pandemic. As we approach 2021, the forecast reflects modest growth. Even with that more sanguine outlook, a tremendous amount of uncertainty in the business cycle still exists. One way to prepare your business for that uncertainty is to complete a full marketing audit. An audit helps …
How Can a Marketing Audit Help Your Business Plan For an Uncertain Future? Read More »
