Are You Sending Out Personalized Emails?
This Is Why You Should Today’s customers expect highly personalized emails that are relevant, that focus on real-time experiences, or they can easily move on to your competitor. You have precious little time to capture their attention. “Batch and blast” — the email-marketing approach used for so many years — is no longer productive and […]
Acquire New Clients or Nurture Existing Ones? Focus on Client’s Life-Time Value
Life-Time Value Decoded The idea of acquiring new clients was top of mind after I attended a chamber breakfast. Many of the business owners were asking the question, “How do I get new customers?” Every business needs new customers, but it’s sometimes easy to forget that the easiest and most predictable source of new revenue […]
Tips for Creating A Marketing Budget
Get A Solid Plan The economy has improved and now your company is ready to embark on a growth strategy. Or maybe you have one of the best ideas of the year but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. There are many things […]