Buyer Personas: Creating buyer personas, or profiles of your typical customers is key to segmenting your target market. It also helps you identify the needs, characteristics, and desires of different groups of prospects. Additionally, this information is useful when creating marketing materials or ad campaigns. This article will focus on B2B personas. Buyer personas for …
The modern customer relationship Not too long ago the purchase of new flat screen when like this; you’d go a retailer like Best Buy and ask a salesperson what flat screen TVs they had. You’d select one, pay for it, and take it home watch your favorite shows. Today things are different. Now when a …
Doing Business In the Attention Economy How long after waking up do you check your mobile? Probably not long. First thing in the morning someone is vying for your attention. The reality is people have only so much attention to give. Nonetheless, businesses are constantly battling to catch the eyes and ears of potential customers. …
Foundation of Lead Generation is Relationship Building Read More »
