Our strategy for helping you succeed is simple. It all starts with us understanding your goals.
Co-Creating a great start is how we deliver more customers for your business.
Research & Strategy Development
First, we listen to you. We recognize that each client is unique, so our process is flexible by design and can be tailored to meet the diverse needs of our clients. Next we perform a competitive analysis, followed by a plan to create a Acquisition strategy specifically for your business.
Implementation Of Tools & Technology
We bring our tech expertise to you without bias. Through a series of marketing audits and client discovery, we’ll offer solutions to meet your budget. We’ll also ensure we’re leveraging every piece of marketing & sales technology that will enable us to be highly effective without over complicating your current technology stack.
Once we have identified your goals as a company, we create a roadmap based upon what we learned in the initial discovery process. Once the roadmap is complete, we’re ready to execute. We’ll activate many of our activities in a parallel manner, ensuring we move fast, but stay in control of the process.
Measure, Learn, Iterate, & Repeat
We measure everything. We then make sound decisions based on data to change, increase, or re-organize our customer acquisition strategy as we continue to move forward. We repeat this feedback loop for all of our acquisition channels. We’re a team of very unique people who bring diverse expertise and knowledge to everything we do.
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Email Marketing Services
Email Marketing Strategy
The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
The next step our email marketing agency will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Email Marketing Software
Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.
Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
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JBM Marketing Solutions builds websites that allow you to update, edit, and remove content quickly and easily. We have worked with many different content management systems over the years, but we prefer to use the WordPress platform.