Analytics Translator: Benefits for Small Business Too

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In a recent McKinsey Consulting article, “Analytics Translator: The new must-have role,” by McKinsey Consultants Nicolaus Henke, Jordan Levine, and Paul McInerney, the authors outline the impact the analytics translator role can have on an organization.  In today’s digital, mobile first culture, I needed to know more.  While the article primarily addressed a more corporate […]